Vibrant nobby yet true Izakaya Soon is located in Armada Tower 2 in JLT — one of the largest residential areas in new Dubai. Soon isn’t breaking the original code of genuine Tokyo-raised Izakaya, routing to the origins of the sake stay-in-drink and eat shops but is following a strip-and-build approach by delicately infusing the new age meanings focusing on mixology, music, and lighting design. Soon is inspired by Japanese anime and cartoons, 1980s aesthetics, gaming and karaoke culture. This Izakaya is created by the OY Hospitality, whose main goal is to develop venues for local abos, who search for new dining experience. Combining veritable Japanese cuisine with neoteric pop culture, Soon becomes a completely new go out destinations for foodies, socialites, party fans and cocktail lovers.